ExpressVPN and NordVPN viral videos showdown

Damage: 219k views

Right off the bat, ExpressVPN comes out with a light “protect your browser history” jab to disorient the opponent. While the punch itself not that destructive, we can almost hear faint cheers from Express fans in the audience.

#4 – Imaqtpie invades bad junglers

Damage: 537k views

ExpressVPN’s next swing is powered by the legendary League of Legends streamer – Michael “Imaqtpie” Santana. Although the choice of the gaming personality is really solid, the view count of the video is, unfortunately, not K.O. material.

#3 – H3 podcast with creators of Jacksfilms and Internet Comment Etiquette

Damage: 690k views

Trying to extend its reach by sponsoring increasingly popular creators of long-form content, ExpressVPN partners with the H3 podcast to deliver a viral uppercut straight to the lower jaw of the competition. Once again, however, the punch only manages to graze the target, falling far short of even a million views.

#2 – Simple History’s lesson on the Great Emu War of 1932

Damage: 929k views

Taking a cue from military history, ExpressVPN tries to outflank the opponent by throwing an unexpected hook with a video on the Great Emu War, a conflict that concluded with Australia’s shameful defeat against the outnumbered and outgunned forces of the Emu birds. While the video packs quite a punch in terms of view count, calling it a viral knockdown would be a stretch.

#1 – ExpressVPN ad shows Todd’s mom reading his browser history

Damage: 1 Million views

As they say, “if you want something done well, do it yourself.” Which is advice that ExpressVPN seems to follow to the letter. Summoning a last-minute hail-mary, Express delivers their strongest online video punch of 2018 with a self-made ad that finally breaks the 1 Million view barrier.

Will it be enough to crush their arch nemesis, or was it barely a scratch against NordVPN’s viral marketing efforts?

NordVPN

In the blue corner, we have NordVPN – the proud contender for (and frequent holder of) the number one VPN spot. Having recently landed a partnership with one of the world’s top soccer clubs, Nord enters the ring with an air of unbridled marketing confidence.

Does it stand a chance against ExpressVPN’s greatest hits of 2018, however? Let’s see what Nord brings to the viral video fight.

#5 – Jacksfilms asks viewers where he should go on his honeymoon

Damage: 1.9 Million views

From the get-go, NordVPN delivers a brutal haymaker with a view count almost double compared to the opponent’s best attack and promptly introduces ExpressVPN’s marketing team to a world of pain.

Looks like Nord decided to bring a gun to a knife fight. And this, our dear reader, is only the beginning…

#4 – Cyanide&Happiness shows dad & son bonding over tentacle porn

Damage: 1.9 Million views

NordVPN continues the smackdown by throwing an edgy “protect your porn privacy” counterpunch straight to its competitor’s vitals with an expertly crafted Explosm video. Nord’s second strike is just as painful as the first, knocking ExpressVPN down on the ground and leaving it wallowing in agony.

#3 – Michael Reeves invents the world’s first race detecting toy

Damage: 3.5 Million views

Even with the eventual outcome of the fight all but decided, NordVPN proceeds to not pull any punches. Its third brain-shattering blow comes in the form of a toy called “Trigger Me Elmo” – a race detecting Muppet with the power of more than three million views.

#2 – ClayClaim builds a Floating Island from Fortnite

Damage: 4.3 Million

As if the deadly toy Muppet wasn’t enough, NordVPN dodges the opponent’s gamer marketing sponsorship swing and shows Express how it’s done by beating it senseless with a Fortnite clay island video. This should be the moment where ExpressVPN’s coach throws in the towel… but it isn’t.

#1 – Mark Rober makes a glitter bomb trap