NordVPN introduces disappointing new pricing plans

Last updated: October 27, 2020
nordvpn pricing

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Last week there was some unfortunate news from one of our favorite VPNs: the NordVPN pricing plans had been changed. For the longest time, we praised the VPN for being able to reconcile an amazing product and very favorable prices. The company had been known for their predisposition towards low cost and long-term commitment: besides the typical 1-month subscription, NordVPN pricing plans had included a 1-year, 2-year, and 3-year option (the latter usually only available through coupons). In a market where subscription lengths of over 1-year are not so popular, Nord‘s lengthy deals were refreshing.

Sadly, it seems we must revisit the old adage: “if it seems too good to be true, it probably is.” We were always wondering how it was possible to run such a quality service with such mind-boggling NordVPN pricing. Well, now the company has taken a step closer to the industry standard, lowering the length of their subscriptions to 1-month, 6-month, and 1-year plans. The 3-year plan also exists and is still a great deal, however, you will not find it directly – it’s only available through affiliates.

nordvpn price (new pricing plans)

Perhaps the sadder part of this development is that NordVPN prices have also changed for the worse. This is objectively true when comparing the 1-year subscription price, which went from $5.75 a month billed annually to $6.99 a month billed annually. That’s a significant hike and a hard blow to the VPN as it competes for the top of the market. Competition is fierce as it is, so NordVPN certainly didn’t need any more fuel in that fire.

New NordVPN pricing plans – are they worth it?

The narrative has always been that NordVPN offers a top-notch service at an almost unreasonably cheap price. Now it’s not unreasonably cheap, but it’s still top-notch. In the end, it’s quality that sells this product, so it doesn’t have to be cheap: if you want the best of the best, you’ll still buy ExpressVPN, NordVPN, or, perhaps, TorGuard. It helps that ExpressVPN is still significantly more expensive and will likely stay that way for the foreseeable future. In the meantime, TorGuard has some very nice deals, but it also has some negative aspects to it (e.g. it’s based in the US, and to stream Netflix, you’ll likely have to pay for a dedicated IP). Finally, neither of the two have that nice $2.75 a month 3-year deal.

cost of security (NordVPN)

We believe the security credentials, performance, and outstanding set of features still merit the increased cost, but it’s a question of whether the users will “buy” that logic. After all, NordVPN pricing has long been marketed as a huge bargain and this is a bit of a paradigm shift. More importantly, it remains to be seen how big the swing is towards other top products, especially where the feature differences are minimal.

Recommended read

NordVPN review

Top VPN providers
NordVPN
9.6 / 10
30-day money-back guarantee
Military grade encryption
Friendly support
Surfshark VPN
9.4 / 10
Strong encryption
Excellent performance
Unlimited simultaneous connections

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5 comments
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  1. 890DanniMarsh

    I am confident Nordvpn didn’t do thorough market research before announcing the upward change in pricing. Many users were not anticipating any sudden upward review of the price and Nordvpn should realize that affordability is one of advantages it has over some other VPN


    1. Kevin Marlowe Author

      Well, it seems the pricing change itself was their market research because they went back to the old pricing plans relatively quickly.


  2. stdragons

    With so much competition around, this spike in price is definitely a bad move. There are so many alternates available these days, making it very easy for users to switch to a newer and better option.


    1. Kevin Marlowe Author

      We agree completely, and it seems so do most people because NordVPN has since returned to the old prices… they tried!


  3. Matti

    In my part of the world, NordVPN only ever satisfies if you pay extra for a dedicated IP, and the combined cost with this new pricing model brings it mighty close to what a entry-level (in terms of server hardware) anonymous VPS service offers. Setting up a VPN on a VPS isn’t anywhere near as hard as it used to be (thanks to tools like Algo and protocols like Wireguard), though I guess it depends on your needs.

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